Tao Bojlén

I’m noticing an interesting branding trend among software companies: a shift towards something more nostalgic and warm. It started with serif fonts and warm colors but AI-generated images is making it a bit broader.

Amp Code is going for a sort of neo-romantic mythical feel. Retool is inspired by 90s anime backgrounds. Radiant has retro computers in cozy offices with nature views.

All of them signal something human, calm, contemplative — seemingly trying to stand out from the mass-produced / boring / sloppy feeling of AI-generated average-looking websites. Reminds me of Beyond The Black Rainbow, Project Cybersyn, and Soviet-era space posters.

Anti-patterns: things to avoid

If you open a PR with hundreds (or thousands) of lines of code that an agent produced for you, and you haven’t done the work to ensure that code is functional yourself, you are delegating the actual work to other people.

I agree – it’s rude to hand off AI-generated code (or writing, or business proposals, etc.) to your coworkers without doing the real, difficult work of verifying and understanding it first. I trust my coworkers a lot more than I trust an LLM.

I can imagine a future where this is no longer the norm, if there’s a collective agreement on the team that AI-generated code is consistently good enough, a Level 4 world where we are all PMs. Of course, there might be unintended consequences to outsourcing your entire team’s understanding of your codebase, who could say?